"We’re not just educators; we’re clarity builders. Every course, every conversation, and every framework we design is rooted in one belief: that understanding is the bridge to growth. Whether that understanding is about how your business intelligence really works—or who you truly are when you strip away the noise—our goal is to help you see the unseen and turn it into your next level."
Christine Reid-Williams
Hi, I'm Christine Reid-Williams
Founder of Close the Gap™Â
This is my Story
Our journey began with “Gap Closer in Contact Centre Business Intelligence,” a deep dive into the unseen assumptions and missed opportunities inside modern customer experience operations. But the philosophy behind Close The Gap has always been bigger than one industry. It’s about human potential—how clarity, curiosity, and courage change everything.
That’s why we built our second course, “Know Thyself, Grow Thy Wealth.” It shifts the focus inward—to self-awareness, mindset, and the power of perception. Because before we can lead, optimise, or transform systems, we must first understand the systems within ourselves.
Close The Gap isn’t just a brand. It’s a movement of discovery.
A place where knowledge meets reflection, and insight meets action.
Where people and businesses alike learn to bridge the distance between what they think they know—and what they need to know to grow.
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Our Vision
Bridging the Space Between What Is and What’s Possible
At Close The Gap, we believe that progress—personal or professional—begins when you recognise the space between where you are and where you could be. That space is the gap. And closing it is where transformation happens.
 A world where knowledge gaps become gateways — not obstacles.
Where people and businesses alike operate with clarity, confidence, and authenticity.
We envision Close The Gap as a global learning ecosystem that redefines how we think about growth — not as a race to keep up, but as a process of closing the distance between who we are today and who we are capable of becoming.
Through insight, education, and technology, we aim to build bridges — between data and decision, between perception and truth, between potential and realisation.
Because when we close the gap, we don’t just change outcomes.
We change understanding.
And that changes everything.
Our MissionÂ
To help people and businesses see clearly — to uncover the blind spots, assumptions, and unseen opportunities that stand between potential and performance.
At Close The Gap, our mission is to equip individuals and organisations with the clarity, tools, and confidence they need to bridge the space between knowing and doing.
We believe growth begins with awareness — of systems, data, habits, and self. Our mission is to transform that awareness into action. Whether it’s unlocking the intelligence inside a contact centre or unlocking the intelligence inside yourself, every learning journey we build is designed to make complex ideas simple, practical, and profoundly human.
Online Courses
Take a self-guided journey with weekly interactive lessons.
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1-on-1 coaching
Dive deep into your development with personalized guidance.
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